onliveline = staging + strategy = storytelling

we are transformation dramaturgs

*You know the term from the theater.
Dramaturgs are authors; experts in structure and effect of stories and narratives. Storyteller. When understanding strategy (in times of radical uncertainty according to Clausewitz) as stories, then a dramaturg is a strategist.

we do innovative, meaningful storytelling

in transformation processes, moments and campaigns that need a clear dramaturgy, narrative and staging, communication consulting and coaching.

staging strategies

Strategies are essential for a targeted business development. But: in order to create an action, a motion at all, it is necessary for them to be told in a way so that they are understood – internally as well as externally. Therefore we stage strategies – with all possible tools online and offline – and if possible co-created and dynamic.

  • consolidated, strategic knowledge (MBA) and experience from numerous transformation/change communication projects
  • scientific base – conception is based on current findings of perception, cognition and motivational research
  • strong experience in concept and leading of campaigns of (re)positioning brands, corporations and CEOs, Jubilees, communication, employer branding, HR, marketing, etc.

new formats – digital & real
co-creation / dynamic interaction
analysis & direct usage of behavior and data
activating individual exploration / responsibility
sustainability / creating value

staging strategies

staging interactive campaigns

We find the message and develop it into a storyline – and then we lead it across all communication channels – internal, external, online, offline, spacial, scenic, interactive, co-created, emotional and rational.

Since the staging of the story needs – today more than ever – a clear line, new formats of communication and strategies.

Interactive Processes


staging interactive campaigns

staging stories

Our shows are rarely just beautiful. With a central image and a clear dramaturgy we tell: a story, a world. Interactively and explorable, we allow complex content and context to become experiencable.

  • long-time expertise in staging of projects in corporate, communication and culture projects
  • conception according to principles of theatre and culture science (MFA)
  • multi-faceted, sensual, impressive, real
  • tried out in all possible constellations.

Public Space
Stages, Sets and Spaces 
Film / Social Media
interactive – online & live


staging stories


for more details, please click (coming soon):

Bildschirmfoto 2020-12-27 um 20.38.52



member of the Art Directors Club, Germany.




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