onliveline = staging + strategy = storytelling
we are transformation dramaturgs
*You know the term from the theater.
Dramaturgs are authors; experts in structure and effect of stories and narratives. Storyteller. When understanding strategy (in times of radical uncertainty according to Clausewitz) as stories, then a dramaturg is a strategist.
we do innovative, meaningful storytelling
in transformation processes, moments and campaigns that need a clear dramaturgy, narrative and staging, communication consulting and coaching.

staging strategies
Strategies are essential for a targeted business development. But: in order to create an action, a motion at all, it is necessary for them to be told in a way so that they are understood – internally as well as externally. Therefore we stage strategies – with all possible tools online and offline – and if possible co-created and dynamic.
- consolidated, strategic knowledge (MBA) and experience from numerous transformation/change communication projects
- scientific base – conception is based on current findings of perception, cognition and motivational research
- strong experience in concept and leading of campaigns of (re)positioning brands, corporations and CEOs, Jubilees, communication, employer branding, HR, marketing, etc.
new formats – digital & real
co-creation / dynamic interaction
analysis & direct usage of behavior and data
activating individual exploration / responsibility
sustainability / creating value
staging interactive campaigns
We find the message and develop it into a storyline – and then we lead it across all communication channels – internal, external, online, offline, spacial, scenic, interactive, co-created, emotional and rational.
Since the staging of the story needs – today more than ever – a clear line, new formats of communication and strategies.
Awareness-/Communication-/Question-Campaigns
Transformation-Campaigns
Interactive Processes
staging interactive campaigns
staging stories
Our shows are rarely just beautiful. With a central image and a clear dramaturgy we tell: a story, a world. Interactively and explorable, we allow complex content and context to become experiencable.
- long-time expertise in staging of projects in corporate, communication and culture projects
- conception according to principles of theatre and culture science (MFA)
- multi-faceted, sensual, impressive, real
- tried out in all possible constellations.
Public Space
Stages, Sets and Spaces
Exhibits
Film / Social Media
interactive – online & live
staging stories