TransformationDramaturgy uses strategic storytelling to help companies with their transformations. In times of radical uncertainty – as today – strategic storytelling becomes the essence and core driver of every positioning & transformational process. Therefore, a transformationdramaturg positions and drives transformations with a narrative.

Dramaturgs are experts in the structure and effect of narratives.

In this video Petra Lammers & Norwin Kandera explain what they mean with TransformationDramaturgy and why strategic storytelling is so important in todays times.