World Energy Congress

Client: Siemens Energy Global GmbH & Co. KG
Year: 2013

An interactive brand campaign

The goal was to make Siemens the opinion leader in the field of energy. But you can’t claim to be an opinion leader. It has to be claimed to you.

We set out – six months before the World Energy Congress in Daegu –  with a roundtable to hold discussions with the world’s leading energy experts. In an exclusive live streaming with leading energy companies, the discussion expanded. It was made public by two bloggers who thematically prepared and followed up the roundtables by exploring relevant projects on the respective topics and reporting on them publicly via blog and SoMe. Finally, the roundtable landed in Daegu and became the broadcasting station for everyone from the trade fair – and Siemens became the opinion leader of the energy industry worldwide in terms of communication.